FULL-TIME EMPLOYMENT EXPERIENCE

Marketing Planner: Camping and Home & Gifts

Oct 2024 - Current

Bass Pro Shops

• Develop marketing plans to increase brand awareness, improve customer experience, and increase sales across Camping and Home & Gifts Departments, while collaborating with Fishing, Hunting and Clothing Departments

• Work with cross-functional teams to align marketing initiatives with business objectives

• Create and implement successful launch plans for brands and new products by understanding business goals and resources and creating customer solutions

• Recent efforts increased sales by 40% over projected forecast

• Analyze data and create campaign recaps, highlighting key takeaways

Content Producer

Oct 2020 - Oct 2024

Bass Pro Shops

• Produced over 45 Photo and Video shoots, including 7 national broadcast commercials and 5 clothing catalogs

• Forecasted costs and planned projects to stay within allotted budgets

• Coordinated locations and acquired permits and agreements for private and public land, including farms, ranches, parks, national forests and cities

• Acquired on-camera talent, fishing/hunting/park service guides, boat drivers, freelance crew members and finalized contracts and invoices

• Created detailed call sheets, led pre-production meetings, coordinated travel, including lodging, flights, and vehicles for crew, talent, and arranged craft services and meals

• Acquired on-camera gear and props, assisted with set design and styling, and arranged product training, based on a clear understanding of the subject matter and client needs

Branding Specialist

May 2019 - Oct 2020

Bass Pro Shops

• Created and designed branding guidelines for proprietary hunting, fishing, clothing and camping brands

• Planned and managed marketing efforts, schedules and photoshoots

Art Director & Creative Production Supervisor

Feb 2015 - May 2019

Bass Pro Shops

• Created brand guidelines for print and digital marketing

• Produced and directed photoshoots, video projects and social media content

• Organized and managed creative needs and timelines for events, including conferences, boat shows, VIP events and tournaments

Graphic Designer / Adobe Trainer

Jan 2014 - Feb 2015

The Joplin Globe

• Guided the creative team through a transition into the Adobe Suite

Graphic Designer

Aug 2006 - Dec 2013

Ward Kraft

• Designed print projects for various clients, averaging 5 designs a day, ensuring an efficient and positive experience for customers seeking design and print solutions